Unseeing to See!

This journal is a record of designing by unseeing first — a brief, deliberate blindfold that helps me look past the obvious. The surface is only a doorway; the work happens underneath. Every project begin with a quiet reframing, a quiet sensing of what sits behind form, color, function. For over two decades, this has been my way. I pause before I look. I listen before I shape. I clear the frame — leaving aside trends, noise, and easy conclusions — until something true begins to show. I ask: What story breathes before the logo appears? What feeling forms before the interface exists? This journal holds not just the work, but the paths that shaped it — experiments, hesitations, half-lit moments where clarity surfaced slowly. Here, design becomes honest once surface loosens its grip. A practice of unseeing, to see.